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Beyond Bullet Points by Cliff Atkinson

Posted by shawnday on 8 June 2012
Posted in: Review, Visualization. Leave a Comment

Bey­ond Bul­let Points by Cliff Atkin­son adopts a hol­istic approach to mak­ing present­a­tions using Power­Point as a frame­work. This is a focussed and well con­sidered present­a­tion in itself look­ing to the psy­cho­lo­gical factors that impact on the effect­ive­ness of com­mu­nic­a­tion con­sid­er­ing the key mes­sage and the appar­atus that will sup­port optimal uptake by your audi­ence. In its 3rd edi­tion, Atkinson’s book is enga­ging without being over­whelm­ing and walks the a reader through a feel sup­por­ted approach that lends itself to imme­di­ate application.

Here’s what I really like about the book:

  • It’s very con­cise and offers sup­port for a focussed frame­work — it takes the reader through a pro­cess illus­trat­ing with examples where neces­sary to sub­stan­ti­ate the value of work­ing with digest­ible bits of info and provid­ing con­stant feedback;
  • It is well illus­trated and quite appro­pri­ately illus­trated which makes this a fresh read;
  • It is quite easy to imple­ment this same pro­cess using any present­a­tion soft­ware — it’s not tied to Power­Point and does take an approach of con­sid­er­ing the role of the soft­ware as opposed to provide a guide to using power­point more effectively;
I highly recom­mend this book and also to take it on board, spend the time thought­fully con­sid­er­ing it and the ways it can be applied to your present­a­tions. It is a great value and the sug­ges­tions can be applied on piece meal basis and see imme­di­ate return.


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  • about.me

    Shawn Day

    Shawn Day

    Shawn Day is an entrepreneur, digital historian, economist and blender of the aesthetic and the informative. Raised in Canada, Shawn now works with the Digital Humanities Observatory, a project of the Royal Irish Academy, to leverage Ireland's participation in the emerging practise of digital humanities scholarship. He lectures in Social Computing and the Philosophy of Technology.

    His own research explores the social and economic circumstances of the nineteenth century retail liquor trade and it's impact on family. He applies digital, spatial and social network analysis to the study of the relationships between credit, respectability, and order in the Victorian community. Recent articles have examined the social dimensions of the Victorian public mental hospital using GIS and statistical modeling tools. Shawn has been involved in a number of successful and innovative digital humanities projects throughout Canada. Most recently he has worked with large manuscript census databases in the 1871/1891 census project (University of Guelph). He is a team member of the national TAPoR text analysis portal project, the Canadian Network for Economic History and the Network for Canadian History and the Environment (NiCHE - UWO).

    Shawn has blended his background in management economics with an entrepreneurial ethos to found a number of successful software development ventures in Canada and find a means to leverage this in the academic arena.

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      • Stuff
    • Archives
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    • Research
      • Conference Papers
      • Datasets
        • 1871 Populations of Ontario
        • 1871 Tavernkeepers in Huron County
        • Breweries and Distilleries in Ontario, 1914–15
        • Canadian Federal Railway Charters
      • Maps
        • 1841 Settlers Map of Ontario
        • 1848 Circulation Map of Paris
        • 1851 Essex County by Religion Stated in Census
        • 1891 Ontario Census Divisions
        • Admissions from Gaols to Hamilton Asylum
        • Asylums in New Zealand, 1900
        • Asylums in Scotland, 1797–1897
        • Asylums in the Australian Colonies, 1860
        • Asylums in the United States, 1850
        • Asylums in Western Canada, 1911
        • Asylums of England and Wales, 1765–1845
        • Asylums of England and Wales, 1845–1860
        • Asylums of Ireland, 1814–1869
        • Discharge Rate from Hamilton Asylum
        • Duration of Stay for First Admissions to Hamilton Asylum
        • First Admissions to Hamilton Asylum by County
        • Irish and Indian-Trained Psychiatrists in Canada
        • Modern Circulation Map of Paris
        • Rate of Readmission to Hamilton Asylum
        • Study Context
      • Other Research Stuff
        • Sir Frank Smith
      • Visual Support Materials
        • 1851 — 1911 Essex County Census District Evolution
        • 1878 Guelph Mass Model
        • Guelph Historical GIS
        • Napoleonic Timeline
        • Occupational Comparison 1867–2007
        • Pajek Apple Taxonomy
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