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Microsoft Excel 2010 Data Analysis and Business Modeling Third Edition by Wayne L Winston

Posted by shawnday on 1 February 2011
Posted in: Marketing. Tagged: Data Analysis, Review, Untitled. Leave a Comment

dataAnalysisandBizModelling.gifExcel 2010 Data Ana­lysis and Busi­ness Mod­el­ing Third Edi­tion by Wayne L Win­ston offers an impress­ive amount of real applied know­ledge within a handy volume. Win­ston deliv­ers an author­it­at­ive and exhaust­ive tome that func­tions as a superb ref­er­ence source — the breadth of mater­ial covered is very impress­ive. It is quite appar­ent that the third iter­a­tions has make for a finely tuned volume. The struc­ture of chapters provide a semi-cookbook style begin­ning with a ‘Ques­tions answered in this chapter’ sec­tion which gives a use­ful and applied scope to each chapter. There fol­lows very use­ful hands-on examples, with con­clud­ing ‘test’ ques­tions to rein­force the les­son. Chapter length is short and too the point.

Over­all, the ‘les­sons’ are delivered suc­cinctly and with dir­ect applic­a­tion, which I found very use­ful. Although it is tar­geted at Excel 2010 and I am a 2011 on OSX user, much of it was imme­di­ately prac­tic­able and I could make allow­ances for slight user inter­face vari­ances, thus mak­ing this a good tool for both Win­dows and OSX users. This is not the sort of book that you read from begin­ning to end, but rather a ref­er­ence source to give you a solu­tion to the prob­lem at hand.

From a didactic stand­point, this volume does provide a good ground­ing in the prin­ciples behind ana­lysis and ways in which you can inter­pret the res­ults gen­er­ated by Excel. Although it begins very much as an Excel manual to estab­lish a basing ground­ing in neces­sary func­tions and Excel’s way of doing things it quickly adopts a strategy to address real busi­ness mod­el­ing and data ana­lysis chal­lenges and chapters gear them­selves towards these prac­tic­al­it­ies. This is a hefty volume and dir­ec­ted towards hands-on busi­ness pro­fes­sion­als with a spe­cific application.

I review for the O'Reilly Blogger Review Program


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  • about.me

    Shawn Day

    Shawn Day

    Shawn Day is an entrepreneur, digital historian, economist and blender of the aesthetic and the informative. Raised in Canada, Shawn now works with the Digital Humanities Observatory, a project of the Royal Irish Academy, to leverage Ireland's participation in the emerging practise of digital humanities scholarship. He lectures in Social Computing and the Philosophy of Technology.

    His own research explores the social and economic circumstances of the nineteenth century retail liquor trade and it's impact on family. He applies digital, spatial and social network analysis to the study of the relationships between credit, respectability, and order in the Victorian community. Recent articles have examined the social dimensions of the Victorian public mental hospital using GIS and statistical modeling tools. Shawn has been involved in a number of successful and innovative digital humanities projects throughout Canada. Most recently he has worked with large manuscript census databases in the 1871/1891 census project (University of Guelph). He is a team member of the national TAPoR text analysis portal project, the Canadian Network for Economic History and the Network for Canadian History and the Environment (NiCHE - UWO).

    Shawn has blended his background in management economics with an entrepreneurial ethos to found a number of successful software development ventures in Canada and find a means to leverage this in the academic arena.

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      • Conference Papers
      • Datasets
        • 1871 Populations of Ontario
        • 1871 Tavernkeepers in Huron County
        • Breweries and Distilleries in Ontario, 1914–15
        • Canadian Federal Railway Charters
      • Maps
        • 1841 Settlers Map of Ontario
        • 1848 Circulation Map of Paris
        • 1851 Essex County by Religion Stated in Census
        • 1891 Ontario Census Divisions
        • Admissions from Gaols to Hamilton Asylum
        • Asylums in New Zealand, 1900
        • Asylums in Scotland, 1797–1897
        • Asylums in the Australian Colonies, 1860
        • Asylums in the United States, 1850
        • Asylums in Western Canada, 1911
        • Asylums of England and Wales, 1765–1845
        • Asylums of England and Wales, 1845–1860
        • Asylums of Ireland, 1814–1869
        • Discharge Rate from Hamilton Asylum
        • Duration of Stay for First Admissions to Hamilton Asylum
        • First Admissions to Hamilton Asylum by County
        • Irish and Indian-Trained Psychiatrists in Canada
        • Modern Circulation Map of Paris
        • Rate of Readmission to Hamilton Asylum
        • Study Context
      • Other Research Stuff
        • Sir Frank Smith
      • Visual Support Materials
        • 1851 — 1911 Essex County Census District Evolution
        • 1878 Guelph Mass Model
        • Guelph Historical GIS
        • Napoleonic Timeline
        • Occupational Comparison 1867–2007
        • Pajek Apple Taxonomy
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