#tweetsmart by Jesse McDougall adopts the premise that many people dismiss twitter as idle chatter and cannot fathom why they would want to engage with it. Although I have encountered many colleagues that personally are somewhat dismissive (and in many cases rightly so) I am not sure that business dismisses it as readily and certainly doesn’t do so as quickly as it once might have. However adopting the tact of proving a series of meaningful ‘projects’ to demonstrate how twitter can be used for building an online community piqued my interest and is something that I readily subscribe to. After reading this book however I am of rather mixed opinion and would caution that this book does seem targeted specifically at online marketing of a product or service. I find writing this review difficult as I was raised very strictly under the premise that if you don’t have anything good to say, then don’t say anything…but I will say a few things and some of them good. Read the rest of this entry »


Conor O’Clery’s 




Here’s a bit of a diversion from recent reviews.