Guelph Memory

tourdrop.gifA great online his­tor­ical tour of the Uni­ver­sity of Guelph cam­pus is now avail­able. It doesn’t fea­ture whizz­bang flash effects or imple­ment AJAX func­tion­al­ity. Instead, it deliv­ers a smooth and effect­ive tour in a simple and com­pel­ling fash­ion with simple html. It’s pleas­ingly lo-tech, well executed and a great example of match­ing tech­no­logy to needs.
I stumbled onto the link when I was adding the UofG RSS feed to my reader this morn­ing. It’s an obscure link on the Uni­ver­sity of Guelph web­site and eas­ily missed, which is my biggest cri­ti­cism of the imple­ment­a­tion. The Uni­ver­sity should make a big­ger deal about their abil­ity to provide a vir­tual exper­i­ence of one of the finest Uni­ver­sity cam­puses in Canada. The other cri­ti­cism is that when ‘tak­ing’ the tour there are no cred­its given for who con­trib­uted to the pro­ject. It’s a great imple­ment­a­tion and ini­ti­at­ive and I for one would like to know and applaud those who made it pos­sible. I did a quick search and dis­covered short stor­ies in back issues of the alumni magazine (I get one of these, but missed the story last year) and in the weekly offi­cial news­pa­per at Guelph. The pro­ject appar­ently stems from the pas­sion of a Guelph alum­nus in chem­istry, Mar­tin Bosch. He spear­headed the place­ment of a series of his­tor­ical plaques around cam­pus and clearly he or someone else felt an accom­pa­ny­ing web tour would com­ple­ment the pro­ject. This tour is well over­due. I think this is a great pro­ject and superb exe­cu­tion, I only wish that the cre­at­ors had greater acknow­ledg­ment and that the uni­ver­sity was mak­ing a big­ger deal about it.

This of course got me think­ing about how other uni­ver­sit­ies cel­eb­rate their her­it­age. The imme­di­ate sense is that they cel­eb­rate it by con­stantly can­vassing donors and uni­ver­sity his­tory focuses on alumni. This is not to say that this is not an abso­lutely essen­tial exer­cise, but I won­der about what role insti­tu­tional her­it­age plays in the minds of stu­dents, both cur­rent and poten­tial. How well does the school mar­ket itself to its exist­ing and future cli­ents (apo­lo­gies for those that don’t like the com­mer­cial usage, but I couldn’t use the ever increas­ingly pop­u­lar ‘stake­hold­ers’).
A quick can­vas of Cana­dian uni­ver­sity web­sites reveals that remem­ber­ing cam­pus her­it­age is a mixed bag. No sur­prise there.
Uni­ver­sity of Vic­toria: Fea­tures a nice pho­tomont­age. I per­son­ally love aer­ial shots and watch­ing the evol­u­tion of a plan into real­ity is fas­cin­at­ing, but I am struck by the lack of people in the story and the broad scale of the per­spect­ive.
The Uni­ver­sity of Brit­ish Columbia has a goodly col­lec­tion of online his­tor­ies. They have col­lec­ted these into a list. Unfor­tu­nately, with this there is a lack of cohe­sion. You can wander off and explore things at your leis­ure, but its three levels below the main web level. Again, rather removed from main­stream uni­ver­sity cul­ture. But hey, I didn’t know that UBC is just a branch cam­pus of McGill ;-)
Inter­est­ingly, the Uni­ver­sity of Alberta, has col­lec­ted a series of art­icles from their alumni magazine into a com­pre­hens­ive his­tory of the school. They com­bine a look at the cam­pus and its build­ings and the actual founders of the school. Its about the third level down again, but once you find the link and work down you are presen­ted with a thought­ful site.
The Uni­ver­sity of Cal­gary advert­ises that ‘this is now.’ Well, they seem to live up to their slo­gan. I’m still look­ing to find out where they cel­eb­rate their her­it­age. I guess the focus is on the future. Search­ing did uncover a 12 page sup­ple­ment to their year­book from the recent past in which the cre­at­ors lament that the insti­tu­tion does not pro­mote its his­tory more. I sense that this call went unheeded.
The Uni­ver­sity of Saskat­chewan has a short and terse offi­cial his­tory page, but prom­isingly they do point to the pro­spect­ive stu­dents page for prom­ised vir­tual tours. They are three Quick­time VR pan­or­a­mas here. Well, at least they are in the pro­spect­ive area, but they are focus­ing on cur­rent life­style as opposed to a sense of embed­ding the present in the past. I do find this a little ironic given that the ban­ner on every page on the site is cur­rently trum­pet­ing the 100 year anniversary of the insti­tu­tion.
The Uni­ver­sity of Regina seems to pull a single short page from their under­grad cal­en­dar. That’s it. No pic­tures, no romance copy.
I’ll con­tinue the tour and ana­lysis a little later…stayed tuned for part II

There is a pat­tern form­ing here. Many insti­tu­tions are get­ting on board and provid­ing neat little glitzy Quick­time (gen­er­ally) tours of a couple choice spots on cam­pus for pro­spect­ive stu­dents. Some provide good archival research doc­u­ment­ing their her­it­age (usu­ally dir­ec­ted towards alumni — we do need to main­tain the con­nec­tion), but there is a huge divide between these two exer­cises. I guess that’s why I was so taken to see the Guelph effort. Maybe that’s not how stu­dents today are shop­ping for an insti­tu­tion. Maybe that’s now how stu­dents at an insti­tu­tion today sense their place in the lar­ger scheme of things.

For­ward think­ing is great, but what about a sense of where one sits both spa­tially and temporally?


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