Ok. Who’s really tapping the reason why we fight?
English Russia, a perennial source of high quality commentary, posted a Ukrainian Army recruitment ad. As I watched I was struck by the latest Canadian Armed Forces ad designed to presumably accomplish the same end. With a long dry period between recruiting ads, they’ve been showing up on Canadian TV with greater frequency as of late. They have taken a very ‘Canadian’ high brow approach: look how Canadian men and women are working around the world to make it a better place. How well does this sell? At least the Ukrainians have found a blunt but honest approach: chicks dig men in a uniform and very chic APC. Mind you the rescued lass with the blanket wrapped around her is looking rather lovingly at her hero…