For Those with a Discretionary $100M or So

787vipinterior2.gifI sub­scribed to Boeing’s PR ser­vice a few months back as they have some won­der­ful video imagery avail­able to the press. Sub­sequently I am on their PR list which is kind of cool. They send out three or four a day some of which are actu­ally rather interesting…at least to me. Today I received one tout­ing the VIP cus­tom­iz­a­tion pos­sib­il­it­ies for the soon-to-be released 787 Dream­liner. Its a cool jet and one of Boeing’s responses to the rap­idly becom­ing less prom­ising A380. The 787 prom­ises amaz­ing cus­tomer com­fort com­bined with impress­ive sav­ings in oper­a­tional cost for the air­lines. They have amassed an impress­ive order book for the 787, includ­ing accord­ing to the PR, 5 orders for the VIP ver­sion. With the VIP 787, “own­ers can fly any­where in the world non­stop, and on those long-distance flights, it is crit­ical to have amen­it­ies and a cabin envir­on­ment that allow pas­sen­gers to be com­pletely com­fort­able and pro­duct­ive.” They have provided two rather sump­tu­ous pho­tos of the mockups they are using to sell these planes. Rather impress­ive. In this shot of a lounge, one can cer­tainly plot world domination…notice the impress­ive globe. In another, one can sleep like a sul­tan.
Although I am sure that would not be the prob­able tar­get market ;-)

Btw, pho­tos are cour­tesy of Boe­ing.

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